Project Overview
As the lead creative designer for House of Victory—the official NIL collective of USC Athletics—I was tasked with elevating the brand’s visual presence to match the prestige of the university and the fast-evolving NIL landscape. My role centered on establishing a high-level art direction that stood out across the industry, with a focus on producing eye-catching, high-impact visuals for fundraising efforts and athlete promotions.
Leveraging my background in college athletics design, I developed a bold and cohesive visual identity system that served as the foundation for all digital and print materials. From social graphics to campaign rollouts, every piece was designed to engage audiences and unify the House of Victory brand through consistent, energetic, and modern creative execution.
Visual Identity
Graphics
Arrival of the Trojan x House of Victory - Campaign
The Place To Be x House of Victory - Campaign
WNBA Draft
NFL Draft
House of Victory - Signed (Examples)
House of Victory - Football Resigned (Examples)
